For the packaging of accessories-we find that the packaging for all accessories, no matter bags, sunglasses, wallets, sport shoes, earrings... are all using the pure white & silver grey.
For the paper bag, pure white body & the black " Dior " logo at the middle.
For the paper box & velvet bag, mainly use the pure white or Sliver grey with black " Dior " words at the middle.
The main color theory for the packaging is using of Achromatic color schemes, where white, gray & black are used can provide harmony & clean feeling to customer. The brand logo is black at the middle are also contrast with the white ground which can easily reached by people.
For the accessories in sliver or white with their packing can build up the harmony feeling.
White color can emphasize colorful product
Pure colors can emphasize the product very much. When customer open the paper bag, and then the velvet bag/paper box, the colorful product can easily " jump out " to catch the eye which provide a happy & surprise feeling to the customer.
Easy to match with different collection theme
Besides, through the previous researches on Christian Dior's product color style, we know that the theme of each seasons may have a great difference. White is easy to mix and match with the products under different themes.
