Dior - Important of Black

Before the Dior’s appearance, BLACK is always a heavy color that gave people feeling of serious, formal, boring and tradition. But Dior apply a lot of black in his natural New look designs. Through his hand, black also can represent strongness, touch, modern image of post-war women. Christian Dior changed the social culture, made BLACK became a fashionable color at that time.

When we look at the posters of Dior, we can see designer always use black/ use a large proportion of black in the picture to present the mood of feminine and sexy.

From the above, we find the advertising, packages, interior designs of Christian Dior. Although Dior products are dedicated and colorful, however, her advertising and interior designs are simple. The background color are always in deep and high value colors, esp. aromatic colors – black, white grey…The reason behind is these colors will not be too attractive, so that to emphasize the product more.